Pay per Click Advertising

Pay per click advertising is una of the most effective advertising channels to promote your products and services with a great control of your budget, sales generated and ROI. Unlike other advertising channels, in Pay Per Click advertising your clients are the ones who will look for you rather than you looking for them.


How do we do PPC?

Creating a new Pay Per Click campaign is simple and quick, however if you really want to make it successful we need to take into account a number of key points:

  • Palabras clave
  • Competitor analysis
  • Ad Quality Score and Click Through Rate (CTR)

Our PPC strategy

Our PPC strategy has 3 phases.

1. Keyword analysis

The first step is analysing the most strategic keywords for oyur business that will provide positive ROIs for your business.

2. Campaign creation

Once we finish the keyword research we start implementing the campaign.
A solid campaign structure divided into campaigns, AdGroups and Ads will allow us to have a good Quality Score and a good user experience so that Google will charge us less money per click.

3. Analysis and reporting

Once the campaign is launched the most important step will be to monitor our campaign as well as our competitors. Like any other market, Google AdWords is a dynamic market so that new competitors come in every day and that’s the reason why it’s so important to monitor our campaigns so that we can react quickly to any change in the market..

Informe SEM y resultados

In SubeOnline, we are committed to ensure that our clients get a positive ROI from all our campaigns and that’s why we put a lot of effort to monitor and analysis.