Web Usability

What is Web Usability?

Web Usability is a process where we optimise a number of elements of a website with the aim of improving the overall conversion rate of the website. We will analyse the behaviour of the users and make informed decisions based on this data.

Web Usability Tools


A/B Testing

A/B testing creates 2 different versions of a single page and both are shown to the website users for a period of time. Once we have enough data, we will compare conversion rates and decide whether one is stronger than the other one to implement this change into the final page. These tests makes sure we keep improving the conversion rate of our website consistently.


Heatmaps allow us to analyse the behavior of our website users and their interaction with the site to find potential issues that are can be affecting the conversion rates.